Improving your sell through rate (STR) is key if you want to sell more on Amazon. STR shows how fast your products sell. The higher your STR, the more Amazon will promote your products. Let’s review the easy steps to boost your STR and increase sales.
What Is Sell Through Rate and Why Does It Matter?
The sell-through rate helps you track how quickly your products are selling. It is calculated by dividing the number of units sold by the number of units available. A higher STR means products sell faster, which is good for your business. Amazon also rewards products that sell fast by giving them better visibility.
Table of Contents
How to Improve Sell Through Rate on Amazon
Let’s look at easy steps to improve your STR.
1. Optimize Your Listings
Make your product listings clear and easy to find. Here’s what you should do:
Title: Use clear titles with essential keywords.
Bullet Points: List your product’s benefits.
Description: Write simple descriptions that explain why people should buy your product.
Images: Show your product from different angles with good-quality pictures.
Reviews: Ask happy customers to leave positive reviews.
Helium 10 can help you optimize listings with keyword tools.
2. Set the Right Price
Price is essential for STR. To sell more, your price needs to be competitive. Here’s what you can do:
Dynamic Pricing: Change your prices based on competition and demand.
Discounts: Offer discounts to encourage people to buy.
Helium 10’s Black Box tool helps you find the right price for your product.
3. Track Your Inventory
Keep track of your stock. If you run out of stock, your STR will drop. On the other hand, too much stock can cost you extra fees.
Tools like Helium 10’s Inventory Protector help you keep track of your inventory.
4. Use Amazon Ads
Amazon has several ad options that can help increase visibility:
Sponsored Products: Show up in search results and product pages.
Sponsored Brands: Help people recognize your brand.
Sponsored Display: Show ads on other pages across Amazon.
Helium 10’s Atomic helps you manage your ads and find the best strategies to reach customers.
5. Get More Positive Reviews
Customers trust products with good reviews. To get more reviews:
Ask for Reviews: After the sale, politely ask for feedback.
Customer Service: Respond to questions quickly and help customers.
Incentives: Offer discounts in exchange for reviews, as long as it follows Amazon’s rules.
More reviews can help boost sales and your STR.
6. Maintain a High Seller Rating
Your seller rating affects your STR. A good rating makes your products more trustworthy and can increase your STR. To maintain a high rating:
Ship orders on time.
Solve any issues quickly.
Provide excellent customer service.
Helium 10’s Refund Genie helps you track and resolve customer service issues.
7. Use Amazon FBA
Fulfillment by Amazon (FBA) can improve your STR by making your products eligible for Amazon Prime. FBA handles storage, packing, and shipping for you. It also ensures faster delivery, which customers love. This can help increase sales.
8. Focus on Niche Markets
If you sell unique products with little competition, you can increase your STR. To find niche markets, Helium 10’s X-ray tool shows high-demand products with low competition.
9. Offer Special Deals
Limited-time deals can encourage customers to buy. Flash sales and bundle deals create a sense of urgency, leading to more sales.
Use Helium 10’s Profits tool to track how well your deals perform.
10. A/B Test Your Listings
A/B testing helps you find out what works best in your listings. Try testing different titles, descriptions, and images to see which gets more sales.
Helium 10’s Splitly tool can help you run A/B tests efficiently.
Conclusion
Improving your sell-through rate on Amazon helps you sell more products and grow your business. By optimizing your listings, setting the right price, using Amazon ads, and getting more reviews, you can boost your STR. Tools like Helium 10 can help you along the way by providing insights into pricing, inventory, and listing optimization. Keep testing and improving, and you’ll see a significant improvement in your STR.
