Finding the right product is the key to a thriving Amazon FBA business. Pick poorly, and you’ll face slow sales or stuck inventory. Pick wisely, and you build a path to steady income.
AMZScout gives you data-driven insights to spot winning products. This guide walks you through using itāstep by stepāeven if you’re brand new to selling on Amazon.
Before investing in any Amazon tool, you need to know exactly what you’re getting. That’s why I created my unbiased AMZScout review for 2026 with real screenshots and test results. For those considering FBA Toolkit instead, my comprehensive guide covers all features, pricing, and limitations to help you decide.
What Is AMZScout?
AMZScout is a research tool built just for Amazon sellers. It comes in two handy parts:
- Web App (Product Database): Search millions of products with sales history, trends, and profit estimates.
- PRO AI Chrome Extension: See live data overlaid right on Amazon product pages as you browse.
It works great for beginners who want clear direction. It also speeds up research for experienced sellers. No more guessing demand or wrestling with spreadsheets.
Why Use AMZScout?
Manual research takes hours. AMZScout delivers smart insights fast:
- Sales estimates based on real marketplace trends
- Instant snapshots of demand versus competition
- Built-in profit calculator (includes FBA fees, shipping, and costs)
- Product tracking to watch performance over time
- Huge time savingsāfind opportunities in minutes, not days
One note: Sales numbers are estimates, not Amazon’s exact figures. Always double-check before buying inventory.

Step-by-Step Guide to Product Research
Step 1: Start in the Web App
Sign up at AMZScout.com and log in. You’ll see your dashboard with these main areas:
- Product Database (your starting point)
- Product Tracker
- Keyword Tracker
- Favorites list
Head straight to the Product Database to begin your search.
Step 2: Pick Beginner-Friendly Categories
Some categories welcome new sellers. Others create headaches. Start here:
ā Good for beginners:
- Home & Kitchen
- Sports & Outdoors
- Toys & Games
- Pet Supplies
- Office Products
ā ļø Approach with caution:
- Electronics (high returns, big brands dominate)
- Grocery (gated categories, perishable items)
- Beauty (strict rules, heavy regulation)
- Holiday decor (demand vanishes after the season)
Use the category filter early to focus your search.
Step 3: Set Smart Filters
Filters help you find products with real demand and fair competition. Try these starter settings:
- Price: $20ā$50 (healthy margins, easy customer buy-in)
- Monthly sales: 300+ units (steady demand)
- Monthly revenue: $8,000+ (proven market size)
- Reviews: Under 500 (easier to rank against)
- Rating: 4.0+ stars (customers trust it)
- Weight: Under 3 lbs (keeps shipping costs low)
- Net margin: 30%+ after all fees
Start strict. Loosen filters only if results feel too narrow.
Step 4: Study Key Metrics
Scan each product carefully. Watch for:
- Sales consistency: Numbers should stay stable month to month.
- Best Seller Rank (BSR): Under 100,000 in the main category signals solid demand.
- Review growth: Slow, steady climbs beat sudden spikes.
- Seasonality: Avoid products with wild sales swings.
- Competition: Fewer sellers with light review counts = better entry chance.
Sort results by “Profit” or “Demand” to spotlight your best options.
Step 5: Validate Real Demand
Data tells part of the story. Your eyes catch the rest. Watch for red flags:
- Sales that spike then crash (likely a fad)
- Listings with high sales but almost no reviews (possible manipulation)
- One or two giants controlling the niche
Evergreen productsāthose people buy year-roundāare safer bets for beginners than viral trends.
Step 6: Use the Chrome Extension
Install the AMZScout PRO AI Extension. Then browse Amazon normally.
Click the AMZScout icon on any product page to see:
- Instant sales estimates
- Profit breakdown (just enter your product cost)
- Price and rank history charts
- Competitor strength scores
Use it to compare similar products side by side or confirm database findings instantly.
Step 7: Track Before You Commit
Found a promising product? Add it to your Product Tracker.
Watch it for 2ā4 weeks. Look for:
- Stable sales and pricing
- No flood of new competitors
- Consistent BSR in your target range
Tracking reveals patterns a single snapshot misses.
Common Mistakes to Avoid
- Treating sales estimates as exact numbers (they’re guides, not gospel)
- Ignoring review quality (lots of 1-star reviews = trouble ahead)
- Jumping into oversaturated niches (thousands of reviews = tough climb)
- Misreading low BSR in tiny subcategories as strong demand
- Skipping manual checks of actual Amazon listings
Tools helpābut your judgment seals the deal.
AMZScout vs. Other Tools
Jungle Scout: Very similar features and ease of use. Slight differences in sales estimates. Most sellers find both tools equally intuitive.
Helium 10: Broader toolkit (keywords, listings, operations). Steeper learning curve. Best for sellers managing many products.
AMZScout feels lighter and faster when you just want to find great productsāespecially as a beginner.
Is AMZScout Worth It for Beginners?
Yesāif you’re serious about FBA and plan to research often.
The profit calculator alone saves beginners from costly margin mistakes. Structured data helps you skip obvious duds.
Skip it only if you prefer 100% manual research or already use another tool comfortably. Most new sellers who use a dedicated tool make smarter choices faster.
Final Thoughts
AMZScout simplifies Amazon product research when used wisely. It gives you strong dataābut your success still hinges on validation, sourcing, and execution.
Pair AMZScout with manual checks, supplier talks, and realistic expectations. Used as part of a disciplined process, it boosts your odds of finding products that sell.
FAQ
What’s the difference between the Web App and Extension?
The Web App helps you discover products. The Extension gives instant data on live Amazon pages.
How accurate are sales estimates?
They’re smart estimates based on trendsānot Amazon’s exact numbers. Use them as guides, not guarantees.
Can beginners use AMZScout well?
Absolutely. The clean interface and profit calculator make margin math simple for newcomers.
How long should I track a product?
Watch it for 2ā4 weeks to confirm stable sales and avoid short-lived trends.
Do I need both tools?
Most sellers use both: the database to find opportunities, the extension to validate them.
š AMZScout Resource Hub
Your complete guide to mastering Amazon product research
AMZScout Accuracy: What It Can and Can’t Do
Learn the true capabilities and limitations of AMZScout’s data estimation methods and how to interpret results properly.
Read GuideAMZScout Keyword Research Beginner Guide
A comprehensive introduction to leveraging AMZScout for finding profitable keywords and understanding search volume trends.
Read GuideHow to Estimate Sales with AMZScout
Step-by-step instructions on interpreting and utilizing AMZScout’s sales estimates for informed product selection decisions.
Read GuideHow to Use AMZScout Browser Extension Correctly
Master the proper usage of the AMZScout browser extension for real-time product evaluation during Amazon browsing.
Read GuideAMZScout Product Database Walkthrough
Detailed walkthrough of using AMZScout’s web-based product database for efficient and effective product research.
Read Guide
