Reduce Website Downtime: Simple ways to keep your website up and running. Learn why Cloudways hosting can help.
Table of Contents
Why This Matters
Your website going down is detrimental to your business. Even a few minutes offline can hurt you. You lose money. You lose customers. Google may rank you lower, too.
When your site is down, people can’t buy from you. They can’t read your content. They might not come back.
How Much Does Downtime Cost?
Research indicates that IT downtime costs approximately $5,600 per minute. For online stores, the cost is even higher.
Google also looks at how often your site is up. If your site goes down a lot, you might show up lower in search results.
When people visit your site, and it doesn’t work, they leave. They might not trust you anymore.
What Makes Websites Go Down?
Here are the main reasons websites crash:
- Too much traffic: More visitors than your server can handle
- Server breaks: The computer hosting your site stops working
- DNS problems: Issues with how people find your site online
- Attacks: Hackers try to break your site
- Destructive code: Broken plugins or old software cause errors
How to Keep Your Site Running
1. Watch Your Site All the Time
Use tools like UptimeRobot or Pingdom. They verify that your site is functioning correctly. They send alerts when something goes wrong. You can fix problems fast.
2. Have Backup Systems
Set up multiple servers in different places. Use load balancers. If one server breaks, another takes over. Your site stays up.
3. Keep Everything Updated
Update your website software often. Update plugins too. Old software breaks easily. Hackers target old software.
4. Make Your Site Secure
Add a Web Application Firewall (WAF). Get SSL certificates. Protect against DDoS attacks. Block bad traffic before it hurts your site.
5. Pick Good Hosting
This is the most crucial step. Choose a hosting company that promises high uptime. They should have good servers and support.
You might like: 25 Easy Steps To Make Your Website Faster

How Cloudways Keeps Sites Running
Cloudways is a managed cloud hosting service. They handle the hard tech stuff. You focus on your business.
Cloudways keeps sites running with the following:
- 99.99% uptime promise
- Auto backups and safe updates
- Built-in speed tools (Varnish, Memcached, Redis)
- CDN to load content faster worldwide
- 24/7 expert help and monitoring
You can host on AWS, Google Cloud, or DigitalOcean. Cloudways manages everything. You don’t need to be a tech expert.
Setting Up Cloudways
Here’s how to get started:
- Step 1: Pick a cloud provider and server location
- Step 2: Launch with ready-made setups (Apache, NGINX, PHP, MySQL)
- Step 3: Turn on SafeUpdates for automatic fixes
- Step 4: Add Cloudflare and Breeze for faster loading
These steps keep your site up and running even when a large number of people visit. They continue to function even if the hardware fails.
Real Results
One online store switched to Cloudways. In 30 days, downtime dropped by 57%. The site loaded 40% faster. More people bought things because the site worked better.
Final Thoughts
Keeping your website running isn’t just about tech. It’s about business success. You need good security, monitoring, backups, and updates.
Managed cloud hosting like Cloudways gives you the tools you need. Don’t let downtime hurt your business. Get reliable hosting today.
Common Questions
Q1. How much downtime is okay?
Less than 1% per year is best. That’s about 3.65 days total. Aim for 99.99% uptime.
Q2. Is managed cloud hosting better than shared hosting?
Yes. Cloud hosting is faster, safer, and more reliable. You get better support, too.
Q3. Can Cloudways handle lots of visitors?
Yes. It scales up when needed. Load balancing spreads traffic across servers.