How to Find Low-Competition Products on Amazon (Simple Guide)

Most new Amazon sellers fail for the same reason. They pick products with obvious demand but ignore the competition. This guide shows you how to find products where you can actually win. No guesswork. Just a clear, step-by-step method.

When validating product ideas, having the right tools prevents inventory disasters. My AMZScout review for 2026 details its validation strengths, while my FBA Toolkit analysis shows how it helps with quick checks. Both resources help you avoid costly mistakes.

What “Low Competition” Really Means

Low competition isn’t about few reviews or small niches. It’s simpler than that.

It means the top search results have weak spots you can beat. Think about it this way: Can your listing outrank those on page one within 3-6 months? If yes, you’ve found real opportunity.

Competition happens at the keyword level—not the whole category. When buyers search something specific, that’s where the battle happens.

Look for these signs of weak competition:

• Poor listings: Bad photos, weak descriptions, missing A+ Content
• Unknown brands: Generic sellers without loyal customers
• Missing optimization: Weak titles, few images, no videos

True low competition means most top listings have clear weaknesses you can fix.

Common Myths That Wreck Your Chances

Let’s clear up some dangerous ideas:

❌ Myth 1: “Fewer than 100 reviews means low competition”
This traps many sellers. Few reviews could mean low demand—not opportunity. If no listing has many reviews AND sales are tiny, skip it.

❌ Myth 2: “Small niches are always safer”
Wrong. A niche with only 100-200 monthly sales won’t pay your bills. It’s not worth the effort.

❌ Myth 3: “Private label means creating new demand”
Nope. You’re capturing existing demand better than others. You’re not inventing need—you’re solving known problems.

These myths sound easy but lead to wasted time. Don’t fall for them.

Step 1: Start With What Buyers Search

Forget random product ideas. Begin with actual buyer searches.

Most sellers fail by thinking “I want to sell kitchen gadgets.” Smart sellers ask: “What specific problem are buyers searching for right now?”

Look for longer search phrases (4+ words) like:

• “stainless steel garlic press with cleaner”
• “yoga mat bag with shoe pocket”
• “iphone screen protector anti blue light”

These show real buyer intent. Type words into Amazon’s search bar. See what autocomplete suggests. These are actual searches real people use.

Broad terms like “garlic press” attract big brands with huge budgets. Long-tail keywords? That’s your sweet spot.

Step 2: Check Page-One Competition Right

Don’t just glance at page one. Study it carefully.

Here’s what real low competition looks like:

• Top 10 listings average under 300 reviews (under 200 is better)
• No single listing has over 1,000 reviews in top 3 spots
• Most listings gain fewer than 15 reviews monthly
• Fewer than 4 strong brands in top 10 results
• Multiple listings have weak photos or descriptions

Ask yourself these quick questions:

• Do at least half the top listings look poorly made?
• Are most sellers unknown brands?
• Is no single seller dominating with thousands of reviews?
• Can your better listing realistically reach top 10 quickly?

If you answered yes to most, you’ve found real opportunity.

Step 3: Find Just-Right Demand

You need sales, but not too many. Look for:

• 300-1,000 total monthly sales across top listings
• Top sellers moving 10-50 units daily
• Steady sales (no crazy spikes or drops)

Big demand (2,000+ monthly sales) means big competition. That’s not for beginners.

Your sweet spot? Steady demand with neglected listings. Big brands often ignore these specific needs. That’s your opening.

Step 4: Best Product Types for New Sellers

Some products naturally have less competition. Try these:

• Functional accessories: Solve one specific problem (like a special phone holder for treadmills)
• Replacement parts: Things people buy again and again (filters, blades, batteries)
• Variation-neglected items: Main products missing certain sizes or colors buyers want
• Smart bundles: Combine related items (garlic press + cleaner + case)
• Compliance-barrier products: Items needing certifications (only if you can meet requirements)

These work because they target precise needs. Fewer sellers compete for specific solutions.

Step 5: Use Tools Wisely

Tools help, but don’t trust them blindly. Use them as helpers—not decision makers.

Good tools to try:

• Helium 10 or Jungle Scout for keyword data
• Keepa for sales history charts
• MerchantWords for search volume

Always double-check what tools tell you. They miss important details like:

• Poor image quality
• Weak product descriptions
• Common complaints in negative reviews

Tools speed up research. But your eyes make the final call.

Step 6: Must-Do Final Check

Before you spend money, run through this quick checklist:

• ✅ Average reviews under 300 on page one?
• ✅ At least 4-5 weak listings you can beat?
• ✅ 300-1,000 monthly sales total?
• ✅ At least 30% profit after all costs?
• ✅ Clear way to stand out from others?
• ✅ Suppliers available with small orders (300-500 units)?
• ✅ No patent or legal issues?
• ✅ Can create full optimized listing (7+ images, video, A+ Content)?

If any answer is no, walk away. This saves you from wasting time on bad ideas.

Mistakes That Kill Good Opportunities

Even great products fail when sellers make these errors:

• Copying competitors instead of improving
• Competing only on price (never works long-term)
• Ignoring long-tail keywords
• Launching without real differences
• Underestimating ad costs for first sales
• Missing what negative reviews reveal

Fix these before you start. Plan your optimization and launch strategy first.

Final Thoughts: Create Your Own Opportunity

Here’s the truth: Perfect low-competition products rarely exist. You create them.

How? Through better listings, smart positioning, and solid execution.

The winners aren’t those finding “untapped” markets. They’re the ones who:

• Study competitors carefully
• Fix what others miss
• Launch with clear advantages

Follow this method consistently. You’ll find products others overlook. It takes work, but it’s the surest path to Amazon success.

Start small. Validate properly. Execute well. Your competition will thank you later.

Shaer Alvy

Expertise: Cloud Infrastructure, Web Hosting, Performance Optimization, and SaaS Reviews. Shaer is the lead reviewer and editor at Digital Finds, several years of experience testing and analyzing hosting services. He specializes in breaking down complex technical concepts into actionable advice for businesses and bloggers. His work is dedicated to helping readers find the most reliable and high-performing tools for their online success.

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